Thought Leadership

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David Creelman

CEO, Creelman Research

David Creelman is CEO of Creelman Research and is a globally recognized thinker on talent management. His most recent efforts have been to help organizations get on-track with evidence-based management and people analytics, work that led to him being made a Fellow for the Centre of Evidence-based Management for his contributions to the field. He is also a long-term contributor to two think tanks: The Tokyo-based Works Institute and the Boston-based Workforce Institute. 

David Creelman co-authored "The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance" with GrandRounds CHRO Peter Navin.

He also co-authored "Lead the Work: Navigating a world beyond employment" with USC professor John Boudreau and Ravin Jesuthasan, managing director at Willis Towers Watson.


Authored by David Creelman

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Jilaine Parkes

Founder, President SpriggHR

Jilaine is the Founder and President of SpriggHR Inc. holding a seat on our Board and is actively involved in our Business Development and Marketing areas. As a senior HR Professional with over 25 years of direct Human Resources and Organization Development experience, Jilaine has held senior leadership roles across a number of high profile organizations including: LavaLife, Canadian Tire, Bombardier and Cineplex. For the past 10 years, Jilaine and her team have been intensely passionate about delivering a Performance Management experience to clients that is clear, simple and cost effective while reflecting current trends and industry needs.


Authored by Jilaine Parkes

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Tony Kerekes

GM SpriggHR

Tony is the General Manager of Sprigg, overseeing operations, technology interface and the client experience. Prior to joining Sprigg, Tony had 25 years of consulting experience, providing strategic and implementation guidance for a wide variety of industries and sectors with clients from Apple to Xerox. He worked with senior leaders and HR to understand challenges, develop and lead initiatives in structure, compensation, performance management, training, change, process and organizational effectiveness. Prior to consulting, Tony had worked with national and global organizations in HR or operations roles. He chairs a CHRO Forum and teaches compensation at a local university.


Authored by Tony Kerekes

Recommended by Tony Kerekes

2WA Podcast

This podcast series created by 2WA Consulting is loaded with useful information for managers. Covering topics from initial onboarding to dealing with an underperforming team, each podcast episode is presented in an easily digestible 20-30 minute timeframe. You can listen to this podcast on any major streaming service, or right here on their website!