Before you set up your company incentive program, be sure to review this checklist and get all of your information together to ensure a smooth launch and ongoing success.

1. Determine the behavior you are trying to change: Increased sales, improved morale, customer loyalty?  What do you want for an outcome?  What is the purpose of the program?
2. Place appropriate value on the desired activity: How many points do you want to associate with each activity (i.e., you will get 10 points for being recognized by a co-worker, or 15 points for selling a particular product).  Is the reward you are giving commensurate with the activity to be performed by the participants?
3. Select an appropriate prize: Is it cash, merchandise, trips, gift cards, company rewards such as PTO? What will have the most impact with your audience?
4. Verify how an incentive is earned: What do participants need to do, and how will it be checked to make sure it actually happened?
5. Determine your metric for success: What do you need to see – increased sales, less employee turnover – that will show that the program is working? What type of reports will you want to view?
6. How often will you pay out awards: Weekly, bi-weekly, monthly, annually?
7. Pilot Program: What groups should you start the incentive program with to work out the kinks and get feedback?
8. Promotion: How are you going to get the word out about the incentive program initially – and then ongoing – to ensure participation?
9. Evaluate: After running the pilot incentive program, what will you look at to retool the program for mass distribution?
10. Launch: Have you got everything in order? Is your incentive program manager fully prepared? Does the program work? Is your incentive award provider geared up and ready to deliver?

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About Jack Martin

Jack Martin, Partner at Payback Incentives, has held a variety of positions over the years in PR, advertising and marketing. In 2005, Jack’s company developed three online programs designed to improve sales, marketing and employee recognition: Payback Incentives (http://www.paybackincentives.com), an online incentive management tool that lets you run multiple programs and connects employees and customers with any award they want; Blue Sky e-Pass (http://www.blueskypass.com), the spot award program that gives employees the gift of choice; and i-Marketing (http://www.i-marketingonline.com), which lets companies control their brand while allowing local customization.

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